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The smell of hygiene connects us with nature

The smell of hygiene connects us with nature

The sense of smell has played a vital role in human lives since the beginning of time. It is essential for emotional development and impacts our everyday lives and memories

Vaishali Deoghare,Senior Fragrance Evaluator, CPL Aromas

Scent connects us with nature, the people around us, our homes, our food and adds a special dimension to every moment. The smell of a fresh cup of coffee, the skin of our children after their bath, or the lingering smell of crisp linen and bed sheets after a hard day; all are precious moments anchored by the power of fragrance. Scents are ubiquitous. They are integral to our memories that are permanently imprinted. But what role does smell play when it comes to cleanliness and hygiene?

Hygiene & human perception

What is the perception of hygiene? The answer is – when I feel clean and safe around me. What makes you feel clean and safe? The answer usually is – smells like bleach, chlorine, washed laundry, cleaned and sanitized hands.

What is the perception of hygiene? The answer is – when I feel clean and safe around me. What makes you feel clean and safe? The answer usually is – smells like bleach, chlorine, washed laundry, cleaned and sanitized hands.

For some people, the perception of hygiene is purely visual; a clean and tidy place, even if there is no smell or scent associated with it. For others, the opposite applies. Smell plays a reassuring role, even if the surroundings are untidy and messy.

Consumers’ requirements for hygienic products

Manufacturers are striving to develop products that provide reassuring sensations of hygiene, cleanliness and safety. Consumers are becoming educated, and they require transparency about their product’s efficacy. Additionally, consumers are now showing interest towards diverse fragrances such as fresh, leafy and natural-smelling ingredients like herbs and flowers. Similarly, millennial mothers are concerned about the well-being of their children. They want hygienic products that are safe and gentle, they look for an emotional and caring touch.

Defining the smell of hygiene for modern cleaning products

There is a certain functional quality to scents that convey hygiene. For many of us, the smell of bleach, despite being unpleasant, remains a reassuring factor of a “job well done”. For others, it could be citrus, pine, aromatics or even florals! Fragrance influences consumer choices in cleanliness and hygiene products, especially in the light of recent advances and diversification in health and wellness, and the requirements for sustainability.

CPL AROMAS’ role and involvement

The fragrance industry harnesses the power of scent for hygiene and well-being. At CPL
Aromas we have 50 years of expertise in creating scents for cleaning, household, personal care and many other products. We understand consumers’ emotions and feelings to create scents which give them comfort. We create scents for residential and industrial purposes. The current situation has created more awareness on health and hygiene among consumers and hence a need for new trends and technologies.

With a great understanding of market trends, hygiene requirements and end consumers, the specialized R&D team of CPL Aromas has developed superior technologies. We started our journey in 2005. Our visionary ambition continued with the establishment of our fragrance set up in our state-of-the-art manufacturing plant in the UAE to keep up with the region’s increasing fragrance demands. Strategically located in Jafza, the 50000 sq. ft. highly automated manufacturing facility units is equipped with the latest available technology for blending and packaging and has capacity to produce over 100,000 kg of fragrances per month.

Our team demonstrates its commitment to the global quality standards and to the best manufacturing practices. We are also recognised for embracing environmental sustainability programs in running our business and sourcing fragrance materials. In that sense, our Jafza facility created a private solar power plant that will offset 326,041kg of carbon dioxide annually.

  • 50 years of experience in manufacturing scents for cleaning, household and personal care
  • 100,000 kg of fragrances produced per month
  • Private solar power plant offsets 326,041kg of CO2 per annum
  • 5000 sq. ft. of automated manufacturing facility units

The future of hygiene

Post Covid-19, we will all be living in a different world. Every single person on the planet
has shared the same feeling of fear, isolation and helplessness. However, we have also seen people pull together in extraordinary ways to support complete strangers, often on the other side of the world. The flourishing of humanity on a global scale, along with a realisation of what really matters in life – people, time, nature, health, happiness – will drive the long-term sustainable story going forward. We are all now impatient for big changes. CPL Aromas, with its environmentally minded technologies, aims to truly support a more sustainable future for everyone, and invites its current and future customers.

The current situation has created more awareness on health and hygiene among consumers and hence a need for new trends and technologies.

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