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Rasasi : A Scent Odyssey

Rasasi : A Scent Odyssey

Founded in 1979, Rasasi Perfumes is Amongst the Leading Perfume Houses in the Middle East, Recognised for Its Scent Artistry. Moreover, Time and Again, the Company Has Defied Convention With a High Degree of Success and Was the First Brand in the Middle East to Introduce Standalone Perfume Stores in the Uae and GCC.

Known for creating some of the best and most exclusive fragrances, Rasasi achieved another milestone with the success of its maiden label – ‘Blue Lady’ – the flag-bearer
of the company’s occidental range of perfumes, which set the tone for Rasasi as a perfume manufacturer. Rasasi tasted greater success with the introduction of its Oriental perfumes, which found instant acceptance within the region, along with recognition of Rasasi as a reputable perfume brand.

Designer Quality Perfumes

Rasasi perfumes offer a blend of tradition and modernity, respecting the rich cultural values of the Middle East while being true to its changing aspirations. Providing everything from an unrivalled array of classic and contemporary Arabic perfumes, opulent natural oils, bukhoor and agarwood products to a wide range of French fragrances,Rasasi prides itself on tailoring perfect scents for a varied clientele, including the most discerning perfume connoisseurs.

To achieve this, Rasasi sources the finest quality ingredients from across the world to ensure the widest pool of superior-quality base products to select from, with an emphasis on using alcohol-free, natural ingredients such as Oudh in their pure and unadulterated form. Furthermore, the company has professional in-house perfume developers to create the most exclusive fragrances, and also works closely with some of the best perfume houses in Europe to develop exciting and evocative new scents.

Rasasi’s state-of-the-art production base in Dubai serves its retail chain and a distributor network spread across 60 countries internationally. The company is aggressively expanding into other countries as its brand gains wider appreciation and a growing army of customers.

The Sweet Smell of Success

From a single outlet to a network of over 165 stores in the largest shopping malls and prime market locations in the GCC, Rasasi has come a long way. It is constantly adding new stores with the latest being its flagship store at The Dubai Mall.

Additionally, Rasasi has been focussing on enhancing the customer experience in its stores, investing heavily in refurbishment across the region. These newly-styled stores are aimed at providing a relaxed, pleasant and unique fragrance shopping experience. This is in line with the vision of UAE’s leadership to associate the best-in-class experiences with the UAE retail sector.

New Strategies

Rasasi was amongst the very first companies to set-up in Jebel Ali Freezone (Jafza), which has allowed the business to grow at a tremendous pace. “Jafza keeps developing and responding to the ever- evolving needs of the companies that it houses,” explains a Rasasi spokesperson. “All credit must go to the visionary leadership of Dubai and the people who stewarded Jafza right through its inception.”

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Jafza is, of course, one of the world’s best service-driven and customer-centric locations, offering business flexibility and an environment that is perfect for growth, providing numerous competitive advantages for client-companies. And Rasasi recognises that this has been more important than ever during the Covid-19 pandemic.

As a business, the disruption has allowed us to re-think our strategy and look for newer avenues to curate our products,” the Rasasi spokesperson said. “We have already partnered with many e-commerce portals. We do have plans to launch our very own Rasasi digital platform soon and foresee a greater convergence between the physical and the online shopping experiences in the future.”

Consequently, Rasasi is positive about the years ahead, aggressively pursuing international expansion to take the ‘Made in the UAE’ tag to more and more countries across the globe. A growing regional and global appetite for brand Rasasi validates its ambition to further strengthen the UAE as the hub of perfume export.

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