Why did New East General Trading come into existence as an automotive aftermarket supplier?
In a world of increasingly sophisticated engineering, there is a huge demand for high-quality and reliable aftermarket au- tomotive spare parts. New East was born from one simple idea – a local automobile distributor serving international needs. In March 1991, New East opened its doors for business in the UAE, helping automobile trade between UAE and other GCC countries. New East Group offers the best of the brands, great products, and outstanding customer service. We have been successfully serving the automation business since 1992. We are also the largest importer and exporter of aftermarket automotive parts in the UAE; moreover, New East Group operates worldwide and provides support through phone, email, and online to our customers in Europe, the Middle East and South-East Asia. New East Group and Ai- sin’s joint venture business intends to focus on sales and cover the customer needs in the Middle Eastern and African territories.
What products and services does your company offer?
New East is one of the largest importers and distributors of Korean aftermarket spare parts, adhering to the highest standards of quality & safety. We also supply an extensive range of aftermarket Japanese auto spare parts to our customers globally, both in bulk and individually. We put auto spare parts, engines, gearboxes, and other car accessories of the customers’ choice, and offer an entire range of intelligently designed lubricant additives. Our company stocks a very large range of oils, car batteries and lubricants, and we are the authorised distributors for Hitachi Car Battery, Aisin lubricants and FK Massimo car lubricants. New East is centred on im- porting and exporting a range of Original Equipment Manufacturer (OEM) spare parts for a variety of premium and volume automotive brands across the globe.
How have you managed to maintain your leading position in the automotive aftermarket segment?
We keep focusing on the customer’s needs and requirements. In line with our sales and marketing strategy, New East Group demands manufacturers to continuously improve quality to satisfy the customers’ needs. Therefore, New East has the best brands, quality products, and outstanding customer service. We bring innovative solutions with deep experience and expertise to companies that are grappling with the logistics and warehousing challenges. Our highly trained and dedicated staff are always on the move for ensuring smooth and consistent services. We would always like to be on the lead in the region to fulfill our customers’ requirements. We offer domestic and cross-border logistics operations covering the length and breadth of the entire globe.
How has the presence of your headquarters in Jafza helped in the growth and expansion of the company?
An integral part of any business related to the delivery of parts is its extraordinary and robust supply chain; for this exact reason, New East Group is strategically located in Jafza to cover the length and breadth of the entire world. Our warehouse in Jafza is digitalised with an updated warehouse management system. It is spread across 52,000 sqm and is equipped with modern facilities for storage, packing, and distribution, as well as a well-trained workforce. We have always focused on inventory and time management; our goal is to ensure that we have enough quantity of the products that our customers need; therefore, over 20,000 items are in stock and ready for delivery. We facilitate domestic and international de- liveries every day. Jebel Ali Port and Jafza’s combined capabilities as an integrated hub offers multimodal connectivity and caters to the extensive demands of the industry at the local and international levels. Jafza allows us easy access to import and export services, therefore we save time and cost.
Tell us about your latest addition – the New East logistics division?
Our logistics business is the newest development to evolve from a company with over two decades of experience in automobiles. Emerging as a dynamic Third-Party Logistics & Freight Forwarding Company, New East Logistics aims to help its customers reduce their supply chain costs and support their sales growth by providing outstanding services to their clients.
What are some of the services you offer through your logistics division?
Our warehousing capabilities in Dubai exceed 35,000 pallet positions in a plot of 50,000 sqm, while the Dock Bay capacity can accommodate over 60 Containers (40FT/20FT) at a time. We are operating 16 hours (Day & Night Shift) per day, six days a week, to meet the requirements of our customers. The company uses the latest IT technologies in warehouse operations by making use of Bar Coding/QR Coding/RF ID scanning, through an advanced WMS system. Customers can easily track & trace their goods through efficient management reports or by interfacing their system with ours. Our Freight Forwarding Services cover most global destinations, especially in the GCC, Africa, Eastern Eu- rope, and South Asia. Our broad network of agents supports our customers’ import/ export requests by providing outstanding services at competitive prices. We also support all the customs clearance and related services – especially in Jebel Ali.
We aim to provide a wide spectrum of transportation and logistics services with a strong modern infrastructure consisting of 14,500 sqm of warehouse facilities, with a storage capacity of 20,000 pallets located in Jebel Ali Free Zone.