The Landmark Group Has Partnered With Dubai Cares in Support of the Uae-based Global Philanthropic Organisation’s Nationwide Fundraising Campaign, ‘Education Uninterrupted’. This Initiative Was Launched to Tackle the Impact of the Covid-19 Outbreak on the Education of Children and Youth in the UAE.
Launched earlier this year jointly by Dubai Cares and the Ministry of Education (MoE), Education Uninterrupted aims to support children and youth from low-income families who cannot afford to purchase a desktop computer, laptop or tablet and join their peers in distance learning during the pandemic.
As a part of this collaboration, Landmark Group brands have joined forces to run a region-wide in-store donation drive, offering their customers the opportunity to make monetary donations towards the cause.
Corresponding with the unique Back to School season this year, customers visiting any of the Landmark Group retail outlets can donate an amount of their choice by adding it to their purchase, with all donations collected going to support the Education Uninterrupted campaign. Through the in-store fundraising drive, the Landmark Group will make a positive impact on the future of the younger generation who are at a higher risk of not having access to learning opportunities during this time.
Dr Tariq Al Gurg, Chief Executive Officer at Dubai Cares and Member of its Board of Directors, said: “Through their contribution towards the nationwide Education Uninterrupted campaign at this crucial time, the Landmark Group will help to ensure the learning journey of students in the UAE continues without interruption. We thank the Landmark Group for their continuous generous support and engagement in the UAE, which is a testament to their belief in the power of education. Giving students from low-income families the opportunity to continue learning through the provision of the necessary remote learning tools is more important than ever before.”