The key distinction between ‘great’ and ‘good’ customer care is that in the latter category you’re doing just the minimum to keep your customer satisfied, while in the first category you’re going the extra mile to retain their loyalty. Jafza is committed to ‘great’ customer care, and that is why it has also announced it will waive an estimated AED35 million in fines owed by its customers, in commemoration of the UAE Government’s designation of 2019 as the Year of Tolerance. This decision to waive fines is an initiative that aligns strongly not only with the government’s goals for promoting tolerance, but also with the company’s broader goals to support the communities it serves.
Sultan Ahmed bin Sulayem, Chairman of the Ports, Customs and Free Zone Corporation and the Jebel Ali Free Zone Authority said: “Jafza has always placed
its customers’ needs as its highest priority, and this is one of many initiatives to create a business environment that promotes growth and reduces costs. We will continue to push the boundaries of innovation and to develop the world-class solutions and services that our clients have come to expect.”
The move will provide added benefits to employees and put AED 1.3 billion back into Dubai’s economy, which companies will then invest in their operations in order to strengthen their businesses. The decision is geared towards supporting goals set by His Highness Sheikh Mohammed bin Rashid Al Maktoum to improve worker rights and protections under the UAE Government’s insurance initiative.