How BFL Group achieved success within Jafza

Yasser Beydoun, Managing Partner, Brands for Less Group, discusses how they achieved success within Jafza with “Inside the zone”.

UAE-based budget retailer Brands For Less Group (BFL) has invested $12 million in its ecommerce activities, with company co-founder Yasser Beydoun predicting its online presence will grow to 50 percent of total operations in the next five years.

BFL opened its first store in Beirut, Lebanon in 1996 and four years later launched in the UAE, moving its headquarters to Dubai where it remains today.