In an exclusive interview with The Zone, Mahmoud Al Theraawi, Founder and CEO of GP Global MAG, discussed the opportunities and challenges the company faced. Al Theraawi said, “the brand GP Global MAG is blended in Dubai and marketed across 60 countries worldwide, with trusted exclusive suppliers in each country.”
What are the most significant achievements of the company, and the most prominent projects carried out by the organization?
At our state-of-the-art plant, we produce lubricants for some of the leading companies across the globe, such as Toyota, Valvoline, MG, and many other multi-national giants. Our superior offerings have helped us gain the trust of the customers and enabled us to supply our products to more than 60 countries around the world. Our strategic location in NIP, Dubai, and our flexibility and transparency has helped us grow and thrive to cover several locations on the world map and serve various MNCs worldwide.
In your opinion, how has the petrochemicals market evolved over the years?
The petrochemicals market is constantly evolving and adapting to new technological advances. Therefore, to keep up with the fast pace of evolution, we must adopt new technologies to manufacture lubricants that cater to the ever-changing automotive industry, and provide the right kind of lubricants for the upcoming engines. The recent fluctuation in the petrochemicals market caused by the COVID-19 pandemic and various other unprecedented events unfolding across the globe has led to an increase and fluctuation in oil prices and made it very challenging to keep up with the market demands. However, our company’s sales strategies, efforts, and teamwork, enabled us to keep our customers satisfied and successfully manage the supply of our lubricants despite such challenging circumstances.
What strategies have you adopted to stay ahead of your competitors?
At GP Global MAG, we don’t just sell oil, we give our customers a full range of benefits. We build long-term relationships with customers and make sure to exceed their expectations through sales and marketing initiatives that put them first. As a part of our corporate social responsibility, we produce our lubricants flash and leak free, and ensure that our offerings are environmentally friendly. Over the years, we have increased our reliance on the latest technologies to reduce the impact on the environment in the process of manufacturing, in order to minimize gas emissions during our operations to play a role in safeguarding our planet, and becoming a role model in the market.
Our main strategy is to provide high quality lubricants and maintain a good relationship with our partners and clients, so that we provide them with the right solutions and support their presence in targeted markets. At GP Global MAG, we are committed to innovation, and offering superior quality solutions to cater to the ever-changing needs across industries, and we are proud of the fact that our products keep automobiles moving across the world.
Would you like to provide some details on your partnerships or collaborations with other organizations to ensure enhanced growth?
We work with several valuable partners, including industry giants such as Toyota, one of the biggest car companies in the world; Valvoline, one of the top 8 oil companies worldwide; Eneos, the biggest Japanese oil company; and many others. In addition to partnering with MG, which enjoys a very good market share currently, we have also collaborated with Idemitsu Japan for the regional supply of lubricants in order to enhance growth and prosperity for both parties. Our main brand “MAG” is blended in Dubai and marketed across 60 countries worldwide, with trusted exclusive suppliers in each country.
Would you like to provide some details on the fully automated blending system technologies adopted by the company?
Our 30,000 sqm state-of-the-art fully automated plant is located in Dubai, with a capacity of 100,000 MT, highly trained engineers, and top-notch quality control labs, registered with ASTM PTP, and (ISO 9001:2015) (ISO 14001:2015) (ISO 45001:2018) certified QMS. We consistently manufacture high-quality lubricants at our ESMA certified plant using the best quality raw materials from global suppliers.
What are the biggest challenges that you have faced?
One of the biggest challenges we are currently facing is the change in the automotive market, as many people have begun to opt for electric vehicles. This shift in interest will completely revolutionize the market within the next 10-15 years.
However, we can see many countries trying to enter the lubricant market, especially Saudi Arabia, which is providing groundbreaking solutions to meet market demands. We hope that in the coming 10-15 years, we can continue operating from Dubai; but as a company, we need to keep thinking of ways to develop and meet the market’s requirements and serve electric cars.