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Coping With Covid-19 : How Brands for Less Group is Adapting to the Coronavirus

Coping With Covid-19 : How Brands for Less Group is Adapting to the Coronavirus

At this time of the year, we would normally be curating our summer wardrobe as we prepare for holidays and a sunny weather. However, and due to covid-19, non-essential retail stores’ sales have decreased dramatically as much of the world’s population is unable to travel abroad, are scared to go to physical stores or even socialise. The fashion industry has been negatively impacted by the coronavirus on every level; production has ceased, retailers have closed, demand has plummeted.

”This is an industry which is very much dependent on physical retail. More than 70% of our transactions in the fashion industry happen in physical stores. Online sales have increased and we have seen a spike in orders as we work on making sure our online customers’ experience meets their Brands For Less expectations.”

Toufic Kreidieh, CEO of BFL Group

He added “easing of restrictions has led to a large amount of people heading back to stores, with a high increase in footfall, especially in malls. Therefore, we want to ensure that our customers have everything they need at affordable prices, whether in our stores or through our powerful e-commerce platform. Moreover, the stores have been designed to meet the needs of the community and to offer not just the products they want, but a fantastic and extremely safe shopping experience. We are thrilled to meet again with our customers”.

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