Driving excellence in the perfume and cosmetics manufacturing segment over the past four decades
Banafa Perfumes is a renowned name in the cosmetics and personal care industry, boasting over four decades of experience. The company combines Middle Eastern principles and values of perfume manufacturing with modern European design to create unique and distinguished products. In an exclusive interview with The Zone, Hussein Ali Banafa, CEO, Banafa Perfumes, shared interesting insights about the organisation’s success story, and how it has achieved sustainable growth in a highly competitive market.
The idea to establish Banafa Perfumes originated from my father’s desire to make a mark in the cosmetics and personal care industry by blending Middle Eastern culture and its ancient traditions with modern European design elements. In 1995, he decided to set up a factory in Jafza with the goal of producing world-class oil-based perfumes. Over time, our production expanded to include cosmetics and soaps. The success we have been able to achieve today is a result of my father’s visionary approach and the exceptional efforts invested by our team here at Banafa Perfumes.
Banafa Perfumes offers a wide range of products and services, with a primary focus on luxury fragrances and high-quality cosmetics. We are also renowned for our scented soaps, body and hair care products, and provide specialised consulting services to help customers choose the most suitable products according to their preferences. We make use of the latest technologies in our production processes and invest in research and development to ensure that our offerings meet the highest standards of quality.
We regard Jafza as our preferred destination for doing business for several compelling reasons. Before establishing the company, my father carefully assessed the advantages offered by the free zone and recognised that it provided the ideal environment for sustainable business growth and development.
One of Jafza’s most significant advantages is its management team, who provide invaluable support and advice, helping us overcome challenges effectively. Our close relationship with them greatly facilitates our pursuit of business growth.
Jafza stands out as one of the largest specialised free zones globally, offering excellent facilities for its customers, which allows us to access logistics services that enhance our operational efficiency, saving time and effort.
Additionally, the free zone’s close proximity to Jebel Ali Port, one of the region’s key trade facilitators, aids us in the import and export of goods, enabling us to expand our reach to global markets and engage with new customers.
One of our key achievements is that we have expanded our presence both domestically and internationally, reaching customers in over 30 countries worldwide. Today, we offer more than 1,200 distinct products, showcasing our creativity and diversity in production. We take pride in the trust we’ve earned globally, motivating us to continue developing. Having said that, we remain committed to research and development to discover innovative components and technologies for our products.
Effective communication with our customers has played a crucial role in our success. Building strong relationships and paying attention to their feedback and suggestions enables us to constantly improve our offerings.
Furthermore, our flexibility and ability to adapt swiftly to market changes enables us to form strategic alliances and partnerships that enhance our capacity to offer innovative and distinguished products. We maintain a strong commitment to sustainability and social responsibility, implementing eco-friendly practices throughout our production processes. We leverage the latest technologies and advanced methods in the cosmetics and personal care industry to deliver products that exceed customer expectations.
Our plans for the future revolve around our aim of expanding our production lines to include more luxury perfumes and cosmetics. We will increase our investments in Jafza and modernise our manufacturing facilities to enhance efficiency, ultimately driving our global expansion. Innovation, research, and development will remain central to our strategy, ensuring that our products continue to satisfy our customers.
We take great pride in the fact that our products carry the “Made in UAE” mark. This mark underscores our commitment to manufacturing only the highest quality of products in the cosmetics and personal care industry. It also signifies the trust customers have in our offerings, bolstering our reputation locally, regionally, and globally.