With a strong presence in 13 countries, 2,050 restaurants and hundreds of ready-to-eat canned products that are continuously growing, the company has a footprint like no other in this region
The Americana Group is one of the largest food companies and one of the leading Quick Service Restaurant (QSR) Operators in the MENA region. With its strong presence in 13 countries, 2,050 restaurants and hundreds of ready-to-eat canned products that are continuously growing, the Americana Group has a footprint like no other in this region.
It has become a preferred global partner for iconic international brands and they owe a portion of their success to its strong worldwide distribution network that it has built through supply chain partners like Jafza, a free economic zone located in the Jebel Ali area at the far western end of Dubai. Americana Group has become a trusted name as it has been serving millions of customers in the region and beyond every single day for the last 58 years.
The Journey
The company’s foundation was laid in 1964 in Kuwait. Just six years after its inception, Americana introduced the concept of QSRs in the regional market as early as 1970.
It was a time when the idea was still relatively new. It consolidated its market position as a leader with the launch of Wimpy. It was followed by the successful launch of a long list of iconic international brands, including KFC, Pizza Hut, Hardee’s, TGI Fridays, Krispy Creme, and Peet’s Coffee in 2022.
Today, these brands generate an average of USD 2 billion for the Americana Group.
Moreover, Americana’s ready-to-eat food gained just as much popularity ever since the group’s food manufacturing division started operations in 1972 with frozen burgers and minced meat.
The company’s food portfolio has been increasing with the passage of each year since 1972. Today, Americana has more than 29 production lines, managed by around 60,000 employees worldwide. Recently, Americana Group is planning to launch new food production lines in Egypt with an investment of USD 26 million.
Their highly efficient supply chain partners such as Jafza enable their frozen food products to reach customers in optimum condition irrespective of their location.
From East to the West
Americana Group has an ever-expanding list of restaurants, stretching from Kazakhstan in the east to Morocco in the west.
Thanks to the organisation’s knowledge about its playfield, it is a dominant player in its core markets with still a lot of headroom to grow.
Americana’s success begins with its people – the communities they impact, their employees and partners, and of course their customers. Their belief in forging deep relationships and always keeping people at the centre has allowed the company to grow year after year.
This is why they are immensely focused on the internal procedures, including employee empowerment and ownership.
Superior-quality sub-brands
Over the years, the Americana Group has introduced a variety of sub-brands within its food manufacturing division.
One of them, California Garden, has become a pioneer in packaged ambient foods around the world.
One of them, California Garden, has become a pioneer in packaged ambient foods around the world. From fava beans, red kidney beans, baked beans to mixed vegetables, fruits, and seafood, California Garden offers it all.
California Garden’s success is driven by its relentless focus on the superior quality of its raw materials, advanced technological equipment and processes, canning methodologies, storage facilities and supply chain management.
Jafza competencies in many ways have bolstered the company’s capabilities.
“Americana Group introduced the California Garden, which has now become one of the leading names around the world for packaged food products.”
Data-driven decisions
Today, technology and smarter digitisation strategies are allowing Americana to reach a much wider customer base in numerous different ways and do so far more swiftly.
As the industry is transforming, the company has remained at the forefront of change.
Designing a data-driven ecosystem to improve visibility and decision-making has enabled Americana to penetrate markets faster with more efficiency.
Data-driven decisions The secret is its combination of disruptive innovation and operational excellence.