Driving innovation in the world of steel
Resonating powerfully in the domain of structural steel supply and innovation, AGE Steel emerges as a standout contender. With a rich history dating back to its establishment in 1979, AGE Steel has carved a formidable niche for itself by continuously setting new standards in the industry. This pioneering spirit, combined with a commitment to operational excellence and customer satisfaction, has propelled AGE Steel to the forefront of its field.
In an exclusive interview with The Zone, Asim Siddiqui, Managing Director, AGE Group, highlighted the capabilities of the company that are shaping the future of the steel industry locally, regionally, and globally.
Delivering quality through differentiation
AGE Steel’s success story is marked by its dedication to differentiating itself from competitors. Notably, the company stands out by offering an extensive range of structural steel products coupled with a timely delivery service. This combination ensures that clients receive their required materials when needed, minimising inventory costs and optimising efficiency.
A critical element of AGE Steel’s differentiation lies in its storage facilities within Jafza. Covering an area of more than 35,000 sqm, they serve as a testament to AGE Steel’s commitment to meeting diverse customer demands.
Within its sprawling facility, AGE Steel’s capability to stock and manage a variety of steel is truly impressive. With an excess of 30,000 metric tons of steel stocked in both covered and open areas, the company holds a robust and versatile inventory, ensuring clients have access to a comprehensive selection of steel products. The efficient management of these materials is facilitated by a well-coordinated system involving cranes and forklifts. This meticulous approach guarantees that clients receive their orders promptly, contributing to AGE Steel’s reputation for timely and reliable deliveries.
Beyond tangible assets, AGE Steel’s longstanding presence in the industry has cultivated enduring relationships with customers built on trust and repeat business. Over the years, these relationships have solidified AGE Steel’s reputation as a trusted partner in various ventures.
Experienced staff and global presence
Central to AGE Steel’s enduring success is its team of skilled and experienced professionals, some of whom have been dedicated to the business for over 20 years. This seasoned workforce brings a wealth of expertise to the company, with a deep understanding of the materials and specific customer requirements.
Additionally, the company’s reach extends even further with a significant presence in Saudi Arabia, operating facilities that collectively occupy an area exceeding 65,000 sqm. This expansion differentiates AGE Steel from its competitors, allowing it to effectively serve clients in multiple regions.
The company is bolstered by its ISO 9001:2008 certification, a testament to its unwavering dedication to quality. All of AGE Steel’s products adhere to the highest standards set by the Swiss SGS Quality Assurance System for stocking and trading.
Furthermore, the company’s commitment to excellence is underscored by its pursuit of innovation and continuous improvement. Recent advancements such as upgraded ERP software systems have enhanced the management of core business processes, empowering informed decision-making through real-time insights and analytics.
AGE Steel’s digital integration for supply chain management has streamlined processes, fostering a leaner and more efficient movement of goods. These factors reflect the company’s dedication to precision and customer-centricity.
Contributions to landmark projects
The organisation’s legacy is intertwined with its contributions to a range of significant projects that have shaped the region’s landscape. Over the years, the company has supplied many of the region’s top contractors with high-performance materials for critical applications in time-sensitive projects, such as Sindalah Island in Neom, Neom Museum, Riyadh Metro, Riyadh Airport Expansion Project, Expo 2020 Pavilions, Barakah Nuclear Power Plant, Burj Khalifa, Dubai Metro, Palm Jumeirah, and Etihad Rail.
The Jafza advantage
The company’s strategic presence within Jafza brings forth an array of benefits that trickle down to its valued customers. In addition to benefiting from 0 per cent import duties within the free zone, the possibility of securing clearance of goods 24×7 and business-friendly procedures are standout advantages. These uninterrupted services streamline the movement of materials, eliminating unnecessary delays and ensuring swift processing.
AGE Steel’s strategic location in Jafza also facilitates easy access to other Emirates and key transportation routes, enabling timely deliveries to clients. The proximity to Jebel Ali Port further cements AGE Steel’s competitive advantage, bolstering its ability to import and export goods efficiently and contributing to smoother supply chain management.