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A Focus on Taste, Quality and Innovation: HDF FZCO

A Focus on Taste, Quality and Innovation: HDF FZCO

HDF FZCO is a Subsidiary of the Yasar Group, One of Turkey’s Leading Business Conglomerates, Operating Across a Diverse Range of Sectors Through 21 Companies and 24 Factories and Facilities. In Total, the Group Has Approximately 7,500 Employees and a Proud Track Record That Has Been Set Over 90-plus Years. Its Brands Are Leaders in the Food and Beverage, Coatings, Agricultural Production, Paper, Tourism, Foreign Trade and Energy Sectors. Pinar is the Group’s Key Food and Beverage Brand and Today Ranks Amongst the Best Known FMCG Brands in Turkey.

Opening its doors for business in Jafza in 2000, as the regional head office of the group, HDF FZCO is responsible for all sales and marketing activities across MENA.

A focus on consumer loyalty has helped Pinar build a reputation for providing tasty, healthy and high-quality products. With a strong commitment to product development and innovation, and by closely following changes in consumer tastes, Pinar has forged a relationship with consumers built on trust, both in the GCC and globally. Pinar strives to continue meeting consumer needs across the Middle East by focusing on taste, quality and nutrition.

Arda Cenk Tokbas, Founding Managing Director, HDF FZCO & Hadaf Foods Industries said: “As one of the pioneering Turkish companies in the UAE, we have been working with Jafza since we began our operations here 20 years ago. Since then, we have witnessed an increasing number of international companies choose Jafza to support their business growth. Given their established presence and continual commitment to driving economic growth and prosperity by bolstering trade and supporting regional market entrants, they were the natural partner of choice when the time came for us to establish our operations in the GCC.

“Jafza has been unfailingly responsive to our business needs and the level of support we have received has undoubtedly helped fuel our success in the market. We are proud to be part of an established and leading hub for commerce both in the UAE and across the region. We look forward to our business growing, together with Jafza, in the decades ahead.”

Understanding its Consumers’ Needs Five key characteristics underpin the culture of this innovative, forward-thinking business, helping to position HDF FZCO as a leader in the industry. The company shows a commitment to innovation, places sustainable practices at the heart of its operations and demonstrates enthusiasm for the implementation of new technology. With a focus on collaboration amongst stakeholders and a dedicated commitment to understating consumers, HDF FZCO has established standards that have set a benchmark. In turn, these standards have fuelled the company’s ongoing success in exporting and marketing an extensive portfolio of Pinar products to the region. HDF FZCO is also responsible for managing the group’s regional investments and strategic partnerships. Furthermore, the company continues to conduct extensive market research to benefit from its key location and to define entry business development strategies to new potential consumers and markets.

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Consumer satisfaction is paramount and is a key part of the HDF FZCO operational ethos. Not only is the focus to meet consumer expectations, but HDF FZCO works diligently to exceed these expectations, at every opportunity.

At HDF FZCO, innovation takes the front seat, and its focus on innovation has translated into the continued development of award-winning, innovative products, satisfying consumer taste and fulfilling their nutritional needs. Through a commitment to research, innovation and product development, HDF FZCO continues to expand its presence in the region, and beyond.

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